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Everything About Google Penguin

The codename for update in Google’s algorithm is called Google Penguin which was first announced on April 24, 2012. This update is focused in decreasing search engine rankings of websites that violated Webmaster Guidelines set by Google by using the now declared black hat SEO techniques which involved in increasing the ranking of the website artificially by manipulating links pointing to the page. The way these tactics are described is called as link schemes.

According to the estimates made by Google, Penguin is going to affect roughly 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and bigger percentages of them in highly spammed languages. On 25th of May 2012, Google has unveiled another update on Penguin called as Penguin 1.1. This update was known to impact less than 1/10 of a percent of the English searches.

Guiding principle for the said update was made to penalize the websites that are using manipulative techniques in order to achieve a higher ranking on search results. Pre-Penguin websites are usually using negative link building techniques to get traffic as well as higher ranking. As soon as Penguin was introduced, it is meant that content was key and that those with excellent content will be recognized while those with spammy or little content will be penalized and receive no benefits or ranking.

Allegedly, there are several sites that lost their search rankings on Google for utilizing specific keywords during the rollouts of Penguin and Panda. Google has specifically mentioned that doorway pages which are created to only attract search engine traffic contradicts webmaster guidelines.

January of the same year, the Page Layout Algorithm Update or otherwise known as Top Heavy Update was released, which is targeting websites that either have too little content or too many advertisements above the fold.

October 5, 2012, Penguin 3 was released and has affected .3 percent of queries. Penguin 4 or known as Penguin 2.0 was introduced to the public on 22nd of May, 2013 and affected 2.3 percent of queries while the Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. Rumors has it that Google might have released Penguin 3.0 on 18th of October 2014 which was confirmed by Google’s Pierre Farr that the new update comes without signals added.

Google has announced that Google Penguin is part of the core algorithm as of September 23, 2016. With this, the update will be real-time or in other words, websites are evaluated in real time and will decrease or increase in rankings in real time as well.

So, if you are running a website, make sure that you follow Google’s guidelines to ensure high rankings.

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