Updates – My Most Valuable Tips

New Guidelines for SERP Rankings

Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.

It was at the same time that Penguin 4 was released for all countries and languages. This means that, independent of location, all websites will consistently experience the same impact. Penguin 4 guidelines are the same but then they are now applied real-time. What this implies is that page rankings may change each time Google updates the information about the page and other pages linked to it. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.

And, unlike the previous updates, this version has made Google algorithm become part of its core algorithm and is no longer a separate filter.

With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.

SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.

Another downside is because you will never be informed if your website is penalized. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.

But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.

This means that it is important to constantly monitor your position in SERPs. If you want to keep informed, then you need to set up regular email alerts on position changes.

Because the new Penguin takes a granular approach you need to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website. So now it is very important to audit backlnks for each important subdomain and subdivision of your website. If your website has different language version, then it is essential that each of these versions are audited.

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