News For This Month: Websites

What’s the Buzz with Google Penguin 4.0?

Google Penguin 4.0 is the most recent algorithm update from the said search engine. Google’s core ranking algorithm now includes Penguin. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.

With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.

What are the effects of these changes to SEO specialists and website owners?

If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Below are the observations as to what other indicators are there that your website is being penalized.

One other indication of a penalty imposed on your website is the keywords rankings which must be checked also.

If there is decrease in sales, conversion and click-through rate, then there is a big possibility that your website is already penalized.

If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.

If your website has been greatly impacted by the algorithm, Google will not send you any message informing you of what’s happened to your site’s performance. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

If you notice that your internal pages are starting to rank higher than your optimized pages then it is time to check if your website has been penalized. When wrong pages rank in search results it is not good. You want to give the best search results to your targeted audience to convince them to visit your site. Don’t expect customer to stay in your pages if they are not optimized.

Another indicator that your site has been penalized is if your website does not appear on the top Google SERP even if you used your own brand terms.

If you find your website under penalty you need to develop a recovery plan.

With this Google update what it aims to do is to improve the search experience of its users. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.

Penguin 4.0 has many benefits to SEO and here they are.

Ranking and traffic issues can be restored by SEO specialists faster.

It is now in real time that data is refreshed with Penguin 4.0. With this algorithm update, any action such as removing links will no longer need to wait for the next algorithm refresh to assess this action.

with Penguin 4.0 everything is a win-win situation. For SEO specialists and website owners, this change means that they will be rewarded for their white hot SEO technique more quickly. Users will be able to appreciate SERP more.

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