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What is the Google Penguin Update?

Google Penguin 4 Update is a new Google feature that has the latest improvement when it comes to standards and technicality because this update can prevent spam problems and search results to be manipulated with poor quality and flagrant content. The Google Penguin Algorithm is a modified and improved version of the well-known Web spam update. On April 24,2012, Google had updated the Penguin algorithm which aims to boost all the efforts of the Panda update to differentiate between bad SEO practices and white hat SEO practices. Many webmasters are currently adhering to moral SEO practices have welcomed this tweak and got higher ratings for their pages.

The Google Penguin 4 update has also affected webmasters who have done bad and manipulative SEO practices for a very long time and they are now receiving warning messages including “unnatural links detected” as well as having to suffer with a huge down grade with their web page rankings. The question that is still in the minds of SEO webmasters and consultants is how the Google Penguin 4 Update will affect SEO results. From now on, many web experts and masters must be very careful with their page optimization services because if the Penguin update will notice any deviation from white hat SEO practices then immediately it will result in penalties.

Generally, most websites have to compete just to have high rankings or ratings in search engine results. As a result, some companies have tried to manipulate the linking and some SEO tactics just for them to be on top of their rivals and competitors. But with the improved Web Spam Update, these webmasters can no longer use any manipulative content. The five roles of the new Google Penguin update are to increase the web rankings that have improved crawl ability, to decide if the web pages are incorporating some excessive industry jargon, to boost the rankings of web pages with great user experience, to scrutinize original web contents and promote or reward those with relevant and good information and to stop web-spamming or manipulative practices with the page rankings on search engine page results.

With the new Google Penguin update, back linking practices and tactics in sites that have no relevant information and content will no longer affect or influence search engine ranking mechanisms. Google is currently frustrating the web rankings of those who practice bad SEO tactics and have only provided high quality and relevant content to those who have not. Many SEO webmasters and consultants should make sure that their online contents offer relevant and useful information to users as opposed to accepting measures to appease these search engine spiders. The reason for this is that the page contents and information that are useful to the web users are somewhat getting rewarded by the new Penguin algorithm.

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